Utah’s wildlife managers were plugging the deadline to apply for permits to take an elk in the wild, and they added this picture:

Utah elk in the sagebrush, with mountains in the background. Photo from Utah Division of Wildlife Resources, “courtesy Jim Shuler.”
Don’t know the location, but I’m guessing south of Provo, since the mountains in the back look a little redder than they would be just from afternoon sunlight (anyone know?).
In my original home town, Burley, Idaho, we got Challenge Dairy products. For reasons I don’t remember or know, my mother bought Challenge butter over others, from a large display in the small Sparr’s Grocery (did I get the name right? Still there?) . I liked their stuff because they had the coolest logo. I regretted losing access to that stuff when we moved to Utah.
That photo above reminded me of the Challenge logo.
Surprised to discover Challenge Dairy is a California co-op, and not an Idaho concern.
Today we get Challenge Butter in our local Tom Thumb supermarkets in North Texas — but Tom Thumb was bought by Safeway, which was bought by Albertson’s, both of whom have deep history in the west.
Deadline for Utah elk permits was March 2, by the way. Probably about the same time next year, for 2018, if you’re looking to hunt.