The 13th U.S. president was central to Kia’s upcoming “Unheard of President’s Day Sale,” honoring, in tongue-in-cheek fashion, the first commander in chief to have running water in the White House. The punchline of new TV ads promoting the sale is a soap-on-a-rope bust of President Fillmore; the automaker handed out the same soaps to reporters at its media dinner last week during the Chicago Auto Show.
New chairman not amused
But Byung Mo Ahn was not amused. The South Korea-born executive, who returned to Kia’s Irvine, Calif., headquarters nine days ago in the newly created position of chairman and group CEO of Kia Motors America and Kia Motors Manufacturing Georgia (the automotive plant currently under construction in West Point, Ga.), doesn’t like the current brand of humor in Kia’s ads, according to executives close to the matter. One of those executives said Mr. Ahn prefers to show the cars and trucks as serious contenders with good quality.
The offending ad:
Personally, I thought the offense of repeating the historical error about Fillmore and White House bathtubs was excusable for the courage to use Fillmore to advertise anything. You have to tip your back scrubbing brush to a company who thinks Americans have enough smarts to recognize historical humor, and who is brave enough to act on it.
(I wouldn’t exactly kill for one, but it sure would be nice to have one of those Millard Fillmore Soap-on-a-Rope thingies, for the Millard Fillmore’s Bathtub National Archives, of course. With my teacher’s salary, I ain’t paying the big bucks on eBay for one, either. I’m sure the Smithsonian Institution, and the Buffalo and Erie County Historical Society would love to have examples, too.)
Dog and cat breeders, pigeon fanciers, racehorse breeders, and others whose livelihoods depend on their trying to do better than nature at the Darwinian game often offer anecdotes about breeding failures. They thought they might get a faster horse, but they got a skittish one instead; they thought they were getting a good bird dog, but the dog would panic at the shot of a gun.
Breeders know genetics carry a lot of traits, and trying to select for one is difficult. One may amplify a bad trait in addition to the desired trait.
In one classic paper that more critics of Darwin should read, researchers discovered that instead of getting better egg production, they got mean chickens that damaged production of the entire flock.
One of my favorite papers in evolutionary biology, which I have mentioned here before, is this:
Muir, W.M., and D.L. Liggett, 1995a. Group selection for adaptation to multiple-hen cages: selection program and responses. Poultry Sci. 74: s1:101
It outlines the group selection effects observed when trying to breed chickens for increased egg production in multiple-hen cage environments. In short, selecting individual chickens for increased productivity in a group environment didn’t select for increased productivity. Instead, it selected for mean chickens. The result was an overall reduction in productivity. Only by selecting at the group level was productivity increased.
The topic is a worthy one for discussion in economics courses, especially with regard to incentives for certain behaviors.
There is this caution: Adam notes that Enron annually fired the “bottom 10%” as a matter of policy, trying to encourage everyone else to work harder, trying to reward productive people, trying to prune deadwood from the corporate vine. At one point, some divisions of GE Corp. would purge the bottom 25%. That’s even more intensive selective pressures, for evil as well as good.
And when legislators try to purge education of bad teachers? Can they possibly hope to get anything but mean chickens? Economists indict our reliance on standardized tests of students.
Of course, that’s what the type designers, book designers and web designers have been telling us for 20 years — a serif font is easier to read, and makes the reader feel more at ease. When graders feel good, the paper gets a good grade. That’s logical.
Georgia Font examples, from Wikipedia
I also discovered that when faxed to news editors, sans serif fonts get better play. If the press release is legible, it goes farther.
And, when I was taking broadcast courses, my grades rose significantly when my IBM Correcting Selectric II arrived, and I started doing all my scripts in Orator font. The teacher, an active newsman at the time, graded higher when he recognized the font more — it was roughly the same font on the teleprompter at his station.
Pick your font and your transmission method accordingly.
The author of this non-scientific study is a web designer, of course.
I’ll bet you’ll find that conclusion, backed with some sort of research, in the book design and web design texts.
Remember when we all used typewriters, and such choices were not options at all?
I will never forget when [Franklin D.] Roosevelt announced that we would build thirty thousand fighter planes. I was on the task force that worked on our economic strength, and we had just reached the conclusion that we could build, at most, four thousand. We thought, “For goodness sake — he’s senile!” Two years later we built fifty thousand. I don’t know whether he knew, or if he just realized that unless you set objectives very high, you don’t achieve anything at all.
BusinessWeek cover, Why Peter Drucker’s Ideas Still Matter; November 27, 2005
–Peter R. Drucker (November 19, 1909–November 11, 2005), in interview with Bill Moyers, 1988
Thomas Nast invented Santa Claus?Clement C. Moore didn’t write the famous poem that starts out, “‘Twas the night before Christmas, and all through the house . . . ?”
The murky waters of history from Millard Fillmore’s Bathtub soak even our most cherished ideas and traditions.
But isn’t that part of the fun of history?
Below: Thomas Nast’s first published drawing featuring Santa Claus; for Harper’s Weekly, “A Journal of Civilization,” January 3, 1863 Nast portrayed the elf distributing packages to Union troops: “Santa Claus in camp.” Nast (1840-1904) was 23 when he drew this image.
Yes, Virginia (and California, too)! Thomas Nast created the image of Santa Claus most of us in the U.S. know today. Perhaps even more significant than his campaign against the graft of Boss Tweed, Nast’s popularization of a fat, jolly elf who delivers good things to people for Christmas makes one of the great stories in commercial illustration. Nast’s cartoons, mostly for the popular news publication Harper’s Weekly, created many of the conventions of modern political cartooning and modeled the way in which an illustrator could campaign for good, with his campaign against the graft of Tammany Hall and Tweed. But Nast’s popular vision of Santa Claus can be said to be the foundation for the modern mercantile flurry around Christmas.
Nast’s drawings probably drew some inspiration from the poem, “Account of a Visit from St. Nicholas,” traditionally attributed to Clement C. Moore, a New York City lawyer, published in 1822. The poem is among the earliest to describe the elf dressed in fur, and magically coming down a chimney to leave toys for children; the poem invented the reindeer-pulled sleigh.
Modern analysis suggests the poem was not the work of Moore, and many critics and historians now attribute it to Major Henry Livingston, Jr. (1748-1828) following sleuthing by Vassar College Prof. Don Foster in 2000. Fortunately for us, we do not need to be partisans in such a query to enjoy the poem (a complete copy of which is below the fold).
The Library of Congress still gives Moore the credit. When disputes arise over who wrote about the night before Christmas, is it any wonder more controversial topics produce bigger and louder disputes among historians?
Moore is thought to have composed the tale, now popularly known as “The Night Before Christmas,” on December 24, 1822, while traveling home from Greenwich Village, where he had bought a turkey for his family’s Christmas dinner.
Inspired by the plump, bearded Dutchman who took him by sleigh on his errand through the snow-covered streets of New York City, Moore penned A Visit from St. Nicholas for the amusement of his six children, with whom he shared the poem that evening. His vision of St. Nicholas draws upon Dutch-American and Norwegian traditions of a magical, gift-giving figure who appears at Christmas time, as well as the German legend of a visitor who enters homes through chimneys.
Again from the Library of Congress, we get information that suggests that Moore was a minor celebrity from a well-known family with historical ties that would make a good “connections” exercise in a high school history class, perhaps (“the link from Aaron Burr’s treason to Santa Claus?”): (read more, below the fold)
Now, here’s an anniversary you won’t find many people celebrating — and that’s really a shame. The U.S. Federal Reserve System is a great idea, copied by most other free market nations, at least in part.
You almost get the idea Americans either don’t understand the Federal Reserve, or actually oppose it.
The Federal Reserve followed the Panic of 1908. Legislators hoped the Federal Reserve Board would be able to prevent future recessions. Clearly, considering the Stock Market Crash of 1929, and the Great Depression, it didn’t work as well as hoped.
Modifications in 1933 gave it even more power. The Federal Reserve today is regarded as a model for how a government’s central bank should be operated by many economists and most other nations.
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Spread the word; friends don't allow friends to repeat history.
Here’s the hook to the story, retold from Brownlee by Leonhardt, and the reason I think economics is so interesting when done well:
In 1967, Jack Wennberg, a young medical researcher at Johns Hopkins, moved his family to a farmhouse in northern Vermont.
Dr. Wennberg had been chosen to run a new center based at the University of Vermont that would examine medical care in the state. With a colleague, he traveled around Vermont, visiting its 16 hospitals and collecting data on how often they did various procedures.
The results turned out to be quite odd. Vermont has one of the most homogenous populations in the country — overwhelmingly white (especially in 1967), with relatively similar levels of poverty and education statewide. Yet medical practice across the state varied enormously, for all kinds of care. In Middlebury, for instance, only 7 percent of children had their tonsils removed. In Morrisville, 70 percent did.
Dr. Wennberg and some colleagues then did a survey, interviewing 4,000 people around the state, to see whether different patterns of illness could explain the variations in medical care. They couldn’t. The children of Morrisville weren’t suffering from an epidemic of tonsillitis. Instead, they happened to live in a place where a small group of doctors — just five of them — had decided to be aggressive about removing tonsils.
But here was the stunner: Vermonters who lived in towns with more aggressive care weren’t healthier. They were just getting more health care.
A good economics book has a story at its heart, making the economics easier to illustrate and much more memorable for students of economics — this story should echo every time a person enters a physician’s office or stops by a hospital for any reason.
Health care is often a clash between good science and economic policies expounded by hard-core fanatics of one hypothesis or another who don’t understand the science; of course, neither do the scientists speak the economics language. And so our health care crises continue, deepen, drain our pockets, defy efforts to solve them and threaten to ruin the nation.
Put this book on the list of every policy maker you buy for, eh?
The site offers a lot. E-mail updates on issues, cheap DVDs of the movie ($10.00 each for the first 10, $9.00 each for the next 10 . . . you may want to get a copy for each social studies classroom), background stories to the movie, story of Annie Leonard, background sheets, lists of organizations working on the issues and reading lists and more. I found no lesson plans, but you can surely cobble one together for an hour class, with 20 minutes taken up by the film. Plus you can download the movie, for free.
Go noodle around the site: There are lots of possibilities for student projects, student discussions, in-class exercises, homework, and fun.
This movie details, quickly and with good humor, the economics of recycling, the economics of waste disposal, and the economics of production. This provides a great gateway to talk about civics and government, and how to make things happen like garbage collection and recycling; a gateway to talk about economics, especially the various flows of money and goods; a gateway to talk about geography and how we have used our land and rivers to bury and carry waste; and how we use natural resources generally.
This would also be a good video for Boy Scout merit badge classes for the Citizenship in the Community and Citizenship in the Nation badges.
Contrasted with most of the industrial grade video I’ve seen for economics classes, this is fantastic. It’s better than any of the sometimes ambitious, but ultimately dull productions from the Federal Reserve Banks (are you listening, Richard Fisher? Hire Will Brehm’s group). (No offense, Osgood — yours is the best of that lot.)
Sen. Tom Coburn, R-Okla., probably has political objections to the movie, claiming it leans left, which indicates it’s in the mainstream. If you’re using any other supplemental material in your classes, this just balances it out.
Screen capture from the film, “Story of Stuff”
Spread the word; friends don't allow friends to repeat history.
I always have trouble explaining the value of environmentally-sound policies in non-AP economics. Especially as presented in the texts, environmentalism looks like an externally imposed cost. The possibility that conserving resources might also conserve money — or make money, as one corporation I advised did — doesn’t jump out of the supply-demand equations.
So I admire anyone who can explain these issues in serious economic terms.
Common Tragedies explains why landlords and tenants miss great opportunities to save money, in explaining why a third party sees an business opportunity in getting office and warehouse landlords to make their buildings greener. Basically, it is an asymmetry of information, or lack of information on the part of the owners and lessees.
Market failures:
The first paragraph indicates that there is a knowledge problem, or asymmetric information: building owners don’t have the same specialized knowledge that the energy auditors presumably do.
The second paragraph makes it sound like building owners don’t have as ready access to capital as the investors. Although it isn’t clear from the article whether this is the case here, many times in building management the use of energy is troubled by principal-agent problems. A classic example is a landlord and tenant: the landlord has access to capital but lacks a day-to-day incentive to save energy, while the tenant would like to save energy but lacks a long-term incentive to make capital investments to do so.
Common Tragedies looks like a good source for real-world examples of economic problems. Don’t miss the “Friday Beer Post,” ripe with warm-up exercise possiblities all it’s own ( “Assume 40 million U.S. families keep a second fridge in the garage . . .”)
Steven Milloy won’t like this. It’s a parable, based on a true story, about why we shouldn’t willy-nilly increase DDT spraying, anywhere. Amory Lovins tells it quickly, and well.
So in this tranquil but unwavering spirit of applied hope, let me tell you a story.
In the early 1950s, the Dayak people in Borneo had malaria. The World Health Organization had a solution: spray DDT. They did; mosquitoes died; malaria declined; so far, so good. But there were side-effects. House roofs started falling down on people’s heads, because the DDT also killed tiny parasitic wasps that had previously controlled thatch-eating caterpillars. The colonial government gave people sheet-metal roofs, but the noise of the tropical rain on the tin roofs kept people awake. Meanwhile, the DDT-poisoned bugs were eaten by geckoes, which were eaten by cats. The DDT built up in the food chain and killed the cats. Without the cats, the rats flourished and multiplied. Soon the World Health Organization was threatened with potential outbreaks of typhus and plague, which it would itself have created, and had to call in RAF Singapore to conduct Operation Cat Drop–parachuting a great many live cats into Borneo.
This story–our guiding parable at Rocky Mountain Institute–shows that if you don’t understand how things are connected, often the cause of problems is solutions. Most of today’s problems are like that. But we can harness hidden connections so the cause of solutions is solutions: we solve, or better still avoid, not just one problem but many, without making new ones, before someone has to go parachuting more cats. So join me in envisioning where these linked, multiplying solutions can lead if you apply and extend what you’ve learned and take responsibility for creating the world you want. Details of this business-led future will be described this autumn in a book my team and I are now finishing, called Reinventing Fire.
[Here, used to be a Google Video of that part of the speech. O tempora, O mores! Is the format even available anymore? Below, video of a 2011 commencement speech, with the same parable near the beginning.]
“Effects of DDT in Borneo,” a flow chart showing the need for “Operation Cat Drop,” the UN-sponsored parachuting of cats into Borneo after a DDT-caused disastrous avalanche of events. From ActionOutdoors.org
Spread the word; friends don't allow friends to repeat history.
Over 100 million boys in the U.S. have repeated the Scout Law, “Trustworthy, Loyal, Helpful, Friendly, Courteous, Kind, Obedient, Cheerful, Thrifty, Brave, Clean, Reverent.”
“Everybody looked at it, started giggling and asked why I wasn’t already in Switzerland,” he said.
He admits to being tempted to deposit the money and draw a bit interest before the state asked for its return.
“That money would have gone a long way,” he said.
When a company comptroller complained to me once that the $4 million in refunds to our company would mess up his quarterly bookkeeping because he expected the money in the next quarter, I volunteered to park the money in an account for him. He quickly came to his senses. At low, passbook interest rates, the $4 million would have paid $141/hour, 24 hours a day — more than $3,300 a day. A few weeks of that and you’re talkin’ big money.
Because the check was state-issued, cashing it would probably have been easy, despite the large amount, Giani said.
“It was a valid check,” said Rick Beckstead, the state accounting operation manager whose signature is stamped on the check.
How honest are you, Dear Reader? How much of a temptation would it have been to cash that check? (I’ll wager this man is a former Boy Scout; how much does that account for his actions?)
Several years ago I found a quote attributed to business consulting guru Tom Peters, that ascribed success to hard work — if a lot of other things didn’t get in the way. I lost the quote, and the citation, and have sorely wanted to have it a hundred times since then when I found executives and administrators admonishing people for their failure to soar when the bosses themselves had anchored their employees to the ground.
“Do everything right, all the time, and the child will prosper. It’s as simple as that, except for fate, luck, heredity, chance, the astrological sign under which the child was born, his order of birth, his first encounter with evil, the girl who jilts him in spite of his excellent qualities, the war that is being fought when he is a young man, the drugs he may try once or too many times, the friends he makes, how he scores on tests, how well he endures kidding about his shortcomings, how ambitious he becomes, how far he falls behind, circumstantial evidence, ironic perspective, danger when it is least expected, difficulty in triumphing over circumstance, people with hidden agendas, and animals with rabies.”
The quote is from Ann Beattie’s latest novel, Picturing Will. It speaks directly to an increasingly important corporate issue — the peril of overestimating our ability to influence outcomes. In short, the way we recruit, organize, plan and act very much depends on how much we feel that we are in control. The problem is ageless, though as the world becomes less predictable the consequences of personal or corporate hubris are increasingly severe.
Systematically review a stack of annual reports. Without fail, a good year is explained as “the fruits of the strategic planning process your management put in place five (three, seven) years ago.” A bad year, however, is invariably the result of “the unanticipated rise in interest rates (unexpected foreign competition, etc.) which upset our planning assumptions.” But our corporate chiefs are hardly alone. A sizable branch of psychology, called attribution theory, examines the way human beings explain events to themselves. In short, we attribute good outcomes to skill and hard work; bad ones to bad luck.
For centuries, Cartesian cause and effect thinking has dominated our science — and management — paradigms. The causeless, effectless, probabilistic world of quantum mechanics that informs today’s scientific thought has still not permeated our psyches — or our approach to making corporate strategy.
Beattie’s novel is listed as an academic selection now, by Random House. Do you, or does anyone at your school, use this book?
Spread the word; friends don't allow friends to repeat history.
Or, until that account is unsuspended by the forces supporting Donald Trump: Follow @FillmoreWhite, the account of the Millard Fillmore White House Library
We've been soaking in the Bathtub for several months, long enough that some of the links we've used have gone to the Great Internet in the Sky.
If you find a dead link, please leave a comment to that post, and tell us what link has expired.
Thanks!
Retired teacher of law, economics, history, AP government, psychology and science. Former speechwriter, press guy and legislative aide in U.S. Senate. Former Department of Education. Former airline real estate, telecom towers, Big 6 (that old!) consultant. Lab and field research in air pollution control.
My blog, Millard Fillmore's Bathtub, is a continuing experiment to test how to use blogs to improve and speed up learning processes for students, perhaps by making some of the courses actually interesting. It is a blog for teachers, to see if we can use blogs. It is for people interested in social studies and social studies education, to see if we can learn to get it right. It's a blog for science fans, to promote good science and good science policy. It's a blog for people interested in good government and how to achieve it.
BS in Mass Communication, University of Utah
Graduate study in Rhetoric and Speech Communication, University of Arizona
JD from the National Law Center, George Washington University
Posted by Ed Darrell 
Millard Fillmore's Bathtub 