Some say the success of conservative radio can be traced to 1987 when the Reagan administration put an end to the Fairness Doctrine, making it easier for broadcasters to be one-sided. Others cite the Telecommunications Act of 1996, which led to mega-chains of stations and the widespread duplication of successful formats – including conservative talk radio – which gradually took over the stronger radio outlets in most markets.
But such arguments really overlook the simpler truths of the matter: conservative broadcasters serve an audience that is often angry and easily stirred, that wants to be reinforced more than challenged, and that doesn’t always feel compelled to slavishly adhere to the facts of a matter.
More importantly, conservative broadcasters across the dial are vastly more entertaining than their liberal counterparts. Limbaugh and Beck are polished performers, with enough shtick in the tank to keep truckers engrossed over the long haul, or to rouse tired shift workers on the drive to and from home. Indeed, the daring diatribe of the right is so compelling that it often seems as if the most dedicated listeners of conservative broadcasters are their progressive competitors.
Peter Funt of Candid Camera, at the Cagle Post (Cagle Cartoons)

Posted by Ed Darrell 





