An encore post from 2007
Thomas Nast invented Santa Claus? Clement C. Moore didn’t write the famous poem that starts out, “‘Twas the night before Christmas, and all through the house . . . ?”
The murky waters of history from Millard Fillmore’s Bathtub soak even our most cherished ideas and traditions.
But isn’t that part of the fun of history?
Thomas Nast’s first published drawing featuring Santa Claus; for Harper’s Weekly, “A Journal of Civilization,” January 3, 1863 Nast portrayed the elf distributing packages to Union troops: “Santa Claus in camp.” Nast (1840-1904) was 23 when he drew this image.
Yes, Virginia (and California, too)! Thomas Nast created the image of Santa Claus most of us in the U.S. know today. Perhaps even more significant than his campaign against the graft of Boss Tweed, Nast’s popularization of a fat, jolly elf who delivers good things to people for Christmas makes one of the great stories in commercial illustration. Nast’s cartoons, mostly for the popular news publication Harper’s Weekly, created many of the conventions of modern political cartooning and modeled the way in which an illustrator could campaign for good, with his campaign against the graft of Tammany Hall and Tweed. But Nast’s popular vision of Santa Claus can be said to be the foundation for the modern mercantile flurry around Christmas.
Nast is probably ensconced in a cartoonists’ hall of fame. Perhaps he should be in a business or sales hall of fame, too. [See also Bill Casselman’s page, “The Man Who Designed Santa Claus.]
Nast’s drawings probably drew some inspiration from the poem, “Account of a Visit from St. Nicholas,” traditionally attributed to Clement C. Moore, a New York City lawyer, published in 1822. The poem is among the earliest to describe the elf dressed in fur, and magically coming down a chimney to leave toys for children; the poem invented the reindeer-pulled sleigh.
Modern analysis suggests the poem was not the work of Moore, and many critics and historians now attribute it to Major Henry Livingston, Jr. (1748-1828) following sleuthing by Vassar College Prof. Don Foster in 2000. Fortunately for us, we do not need to be partisans in such a query to enjoy the poem (a complete copy of which is below the fold).
The Library of Congress still gives Moore the credit. When disputes arise over who wrote about the night before Christmas, is it any wonder more controversial topics produce bigger and louder disputes among historians?
Moore was not known for being a poet. The popular story is that he wrote it on the spur of the moment:
Moore is thought to have composed the tale, now popularly known as “The Night Before Christmas,” on December 24, 1822, while traveling home from Greenwich Village, where he had bought a turkey for his family’s Christmas dinner.
Inspired by the plump, bearded Dutchman who took him by sleigh on his errand through the snow-covered streets of New York City, Moore penned A Visit from St. Nicholas for the amusement of his six children, with whom he shared the poem that evening. His vision of St. Nicholas draws upon Dutch-American and Norwegian traditions of a magical, gift-giving figure who appears at Christmas time, as well as the German legend of a visitor who enters homes through chimneys.
Again from the Library of Congress, we get information that suggests that Moore was a minor celebrity from a well-known family with historical ties that would make a good “connections” exercise in a high school history class, perhaps (”the link from Aaron Burr’s treason to Santa Claus?”):
Clement Moore was born in 1779 into a prominent New York family. His father, Benjamin Moore, president of Columbia University, in his role as Episcopal Bishop of New York participated in the inauguration of George Washington as the nation’s first president. The elder Moore also administered last rites to Alexander Hamilton after he was mortally wounded in a tragic duel with Aaron Burr.
A graduate of Columbia, Clement Moore was a scholar of Hebrew and a professor of Oriental and Greek literature at the General Theological Seminary in Manhattan. [See comment from Pam Bumsted below for more on Moore.] He is said to have been embarrassed by the light-hearted verse, which was made public without his knowledge in December 1823. Moore did not publish it under his name until 1844.
Tonight, American children will be tucked in under their blankets and quilts and read this beloved poem as a last “sugarplum” before slipping into dreamland. Before they drift off, treat them to a message from Santa, recorded by the Thomas Edison Company in 1922.
“Santa Claus Hides in Your Phonograph“
By Arthur A. Penn, Performed by Harry E. Humphrey.
Edison, 1922.
Coupling date: 6/20/1922. Cutout date: 10/31/1929.
Inventing Entertainment: The Motion Pictures and Sound Recordings of the Edison Companies
Listen to this recording (RealAudio Format)
Listen to this recording (wav Format, 8,471 Kb)
But Henry Livingston was no less noble or historic. He hailed from the Livingtons of the Hudson Valley (one of whose farms is now occupied by Camp Rising Sun of the Louis August Jonas Foundation, a place where I spent four amazing summers teaching swimming and lifesaving). Livingston’s biography at the University of Toronto site offers another path for a connections exercise (”What connects the Declaration of Independence, the American invasion of Canada, the famous poem about a visit from St. Nick, and George W. Bush?”):
Henry Livingston Jr. was born in Poughkeepsie, New York, on Oct. 13, 1748. The Livingston family was one of the important colonial and revolutionary families of New York. The Poughkeepsie branch, descended from Gilbert, the youngest son of Robert Livingston, 1st Lord of Livingston Manor, was not as well off as the more well-known branches, descended from sons Robert and Philip. Two other descendants of Gilbert Livingston, President George Walker Herbert Bush and his son, President-Elect George W. Bush, though, have done their share to bring attention to this line. Henry’s brother, Rev. John Henry Livingston, entered Yale at the age of 12, and was able to unite the Dutch and American branches of the Dutch Reformed Church. At the time of his death, Rev. Livingston was president of Rutgers University. Henry’s father and brother Gilbert were involved in New York politics, and Henry’s granduncle was New York’s first Lt. Governor. But the law was the natural home for many of Henry’s family. His brother-in-law, Judge Jonas Platt, was an unsuccessful candidate for governor, as was his daughter Elizabeth’s husband, U.S. Supreme Court Justice Smith Thompson. Henry’s grandson, Sidney Breese, was Chief Justice of the Illinois Supreme Court.
Known for his encyclopedic knowledge and his love of literature, Henry Livingston was a farmer, surveyor and Justice of the Peace, a judicial position dealing with financially limited criminal and civil cases. One of the first New Yorkers to enlist in the Revolutionary Army in 1775, Major Henry Livingston accompanied his cousin’s husband, General Montgomery, in his campaign up the Hudson River to invade Canada, leaving behind his new wife, Sarah Welles, and their week-old baby, on his Poughkeepsie property, Locust Grove. Baby Catherine was the subject of the first poem currently known by Major Livingston. Following this campaign, Livingston was involved in the War as a Commissioner of Sequestration, appropriating lands owned by British loyalists and selling them for the revolutionary cause. It was in the period following Sarah’s early death in 1783, that Major Livingston published most of his poems and prose, anonymously or under the pseudonym of R. Ten years after the death of Sarah, Henry married Jane Patterson, the daughter of a Dutchess County politician and sister of his next-door neighbor. Between both wives, Henry fathered twelve children. He published his good-natured, often occasional verse from 1787 in many journals, including Political Barometer, Poughkeepsie Journal, and New-York Magazine. His most famous poem, “Account of a Visit from St. Nicholas,” was until 2000 thought to have been the work of Clement Clarke Moore (1779-1863), who published it with his collected poems in 1844. Livingston died Feb. 29, 1828.
More on Henry Livingston and his authorship of the Christmas poem here.
- Probably the most popular of Thomas Nast’s drawings of Santa Claus, “Merry Old Santa Claus,” Harper’s Weekly, January 1, 1881. From The Ohio State University Library’s Thomas Nast Portfolio.
Our views of Santa Claus owe a great deal also to the Coca-Cola advertising campaign. Coca-Cola first noted Santa’s use of the drink in a 1922 campaign to suggest Coke was a year-round drink (100 years after the publication of Livingston’s poem). The company’s on-line archives gives details:
In 1930, artist Fred Mizen painted a department store Santa in a crowd drinking a bottle of Coke. The ad featured the world’s largest soda fountain, which was located in the department store of Famous Barr Co. in St. Louis, Mo. Mizen’s painting was used in print ads that Christmas season, appearing in The Saturday Evening Post in December 1930.
1936 Coca-Cola Santa cardboard store display
- 1936 Coca-Cola Santa cardboard store display
1942 original oil painting - ‘They Remembered Me’
Archie Lee, the D’Arcy Advertising Agency executive working with The Coca-Cola Company, wanted the next campaign to show a wholesome Santa as both realistic and symbolic. In 1931, The Coca-Cola Company commissioned Michigan-born illustrator Haddon Sundblom to develop advertising images using Santa Claus — showing Santa himself, not a man dressed as Santa, as Mizen’s work had portrayed him.
- 1942 original oil painting – ‘They Remembered Me’
For inspiration, Sundblom turned to Clement Clark Moore’s 1822 poem “A Visit From St. Nicholas” (commonly called “‘Twas the Night Before Christmas”). Moore’s description of St. Nick led to an image of Santa that was warm, friendly, pleasantly plump and human. For the next 33 years, Sundblom painted portraits of Santa that helped to create the modern image of Santa — an interpretation that today lives on in the minds of people of all ages, all over the world.
Santa Claus is a controversial figure. Debates still rage among parents about the wisdom of allowing the elf into the family’s home, and under what conditions. Theologians worry that the celebration of Christmas is diluted by the imagery. Other faiths worry that the secular, cultural impact of Santa Claus damages their own faiths (few other faiths have such a popular figure, and even atheists generally give gifts and participate in Christmas rituals such as putting up a decorated tree).
For over 100 years, Santa Claus has been a popular part of commercial, cultural and religious life in America. Has any other icon endured so long, or so well?
________________________
Below:
From the University of Toronto Library’s Representative Poetry Online
Major Henry Livingston, Jr. (1748-1828)
Account of a Visit from St. Nicholas
1 ‘Twas the night before Christmas, when all thro’ the house,
2 Not a creature was stirring, not even a mouse;
3 The stockings were hung by the chimney with care,
4 In hopes that St. Nicholas soon would be there;
5 The children were nestled all snug in their beds,
6 While visions of sugar plums danc’d in their heads,
7 And Mama in her ‘kerchief, and I in my cap,
8 Had just settled our brains for a long winter’s nap –
9 When out on the lawn there arose such a clatter,
10 I sprang from the bed to see what was the matter.
11 Away to the window I flew like a flash,
12 Tore open the shutters, and threw up the sash.
13 The moon on the breast of the new fallen snow,
14 Gave the lustre of mid-day to objects below;
15 When, what to my wondering eyes should appear,
16 But a miniature sleigh, and eight tiny rein-deer,
17 With a little old driver, so lively and quick,
18 I knew in a moment it must be St. Nick.
19 More rapid than eagles his coursers they came,
20 And he whistled, and shouted, and call’d them by name:
21 “Now! Dasher, now! Dancer, now! Prancer, and Vixen,
22 “On! Comet, on! Cupid, on! Dunder and Blixem;
23 “To the top of the porch! to the top of the wall!
24 “Now dash away! dash away! dash away all!”
25 As dry leaves before the wild hurricane fly,
26 When they meet with an obstacle, mount to the sky;
27 So up to the house-top the coursers they flew,
28 With the sleigh full of Toys — and St. Nicholas too:
29 And then in a twinkling, I heard on the roof
30 The prancing and pawing of each little hoof.
31 As I drew in my head, and was turning around,
32 Down the chimney St. Nicholas came with a bound:
33 He was dress’d all in fur, from his head to his foot,
34 And his clothes were all tarnish’d with ashes and soot;
35 A bundle of toys was flung on his back,
36 And he look’d like a peddler just opening his pack:
37 His eyes — how they twinkled! his dimples how merry,
38 His cheeks were like roses, his nose like a cherry;
39 His droll little mouth was drawn up like a bow.
40 And the beard of his chin was as white as the snow;
41 The stump of a pipe he held tight in his teeth,
42 And the smoke it encircled his head like a wreath.
43 He had a broad face, and a little round belly
44 That shook when he laugh’d, like a bowl full of jelly:
45 He was chubby and plump, a right jolly old elf,
46 And I laugh’d when I saw him in spite of myself;
47 A wink of his eye and a twist of his head
48 Soon gave me to know I had nothing to dread.
49 He spoke not a word, but went straight to his work,
50 And fill’d all the stockings; then turn’d with a jerk,
51 And laying his finger aside of his nose
52 And giving a nod, up the chimney he rose.
53 He sprung to his sleigh, to his team gave a whistle,
54 And away they all flew, like the down of a thistle:
55 But I heard him exclaim, ere he drove out of sight –
56 Happy Christmas to all, and to all a good night.
Nota bene: By no means should readers assume that I’m saying the authorship of “A Visit from St. Nicholas” is settled. There remains much controversy, and many people convinced that Moore was, indeed, the author. See this comment from an earlier posting, for example.
Posted by Ed Darrell 
Millard Fillmore's Bathtub 